There's someone who worked at several advertising agencies and then went to work for a local technology business. She described her job there as "cleaning up the brand." She said it needed a lot of work because in the earlier years of the company, they didn't invest much in branding. She explained that they hadn't needed to because they made a product people wanted, so people were knocking at their door wanting to buy their product.
That's the trouble with me. That's why I'll never be a star in the world of advertising. I think it's better to focus on making a product people want, and not on branding.